Humanity Code

As Creative Art Director and Head Illustrator for Humanity Code, a sportswear fashion brand based in the UAE and Egypt, I have led the brand’s creative direction for the past year, designing seasonal packaging, PR boxes, merchandise, and social media content while ensuring cohesive visual storytelling across every drop. My work spans multiple mediums, from illustration and product design to event activations, including the LA7 x Humanity Code and Iram x Humanity Codecollaborations. For Iram, I fully designed a custom vending machine activation and curated all giveaways inside it, creating a strong social media buzz and expanding the brand’s reach.